We’ve had the pleasure of launching over 17 brands in the last 6 years.
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From ultra orphan wonder-drugs to full-on global blockbusters, many of our clients have appointed as launch partners on several occasions.
Key launch learnings
All this experience has helped us learn a thing or two about what makes a successful launch…
Start with insight and a single-minded strategy
Get it right BEFORE the start. Find out what’s really going on in your customers’ hearts and heads, then have laser-like focus in your communication.
Launch success predicts long-term success
The steepness of the initial sales curve directly influences the peak. In other words, launching isn’t just about starting with a bang. It’s about sustaining the rumble, loud enough and long enough to maximise returns.
No two launches are the same
The more launches we do, the more certain we become of this. Follow a bullet-proof process, know when to adapt it, handpick the delivery team and tailor the plan.
Ensure internal buy in
Getting the troops on board isn’t just a ‘nice to have’. It’s essential. Your colleagues are your greatest asset. If the team believes in your brand (and understands where it’s going) then you’re halfway to success already.
Continually learn and adapt
It doesn’t just end with the launch - it’s vital to keep planning ahead. What worked well? What could you have done differently? What learnings can you incorporate across a phased launch or later in the lifecycle? In an age of instant feedback, how will you use it to continuously improve?
If you're planning a launch...
We’d love to partner you from molecule to market. Get in touch for a showcase of our work or to arrange to see our credentials presentation.