But if this creative campaign put LEC on the map, it took hard work and determination to keep it there – not to mention the kind of challenging, left-field thinking that had made their maiden campaign so effective. You don’t build a company that goes from strength to strength over a quarter of a century on just one campaign. You also don’t get far as a creative agency if you trot out the same old clichés and re-hashed ideas; continually evolving creativity not only in execution but in business development and strategy is essential. That’s why LEC are not just still here – they’re thriving.
In January 2011, the course of LEC’s destiny changed once again, when they became the first company to join OPEN Health. OPEN Health had come from similar beginnings, with four people around a kitchen table, a stack of industry experience, and global ambition. It was the perfect fit. As OPEN Health expanded, taking on healthcare-related expertise in market research, PR, health informatics, medical communications, market access, real world data, digital and more, LEC had access to a unique, growing set of resources that could inform their brand comms like never before. By partnering with other OPEN Health companies (currently Reynolds MacKenzie, Harvey Walsh, Succinct, pH Associates, OPEN Access Consulting, The EarthWorks, Accretio, Liberum, OPEN Digital and OPEN Dubai), LEC was able to offer their clients insights and know-how from multiple viewpoints across the healthcare industry.
In two and a half decades, the senior leadership team has shifted and evolved. LEC stalwart Kim Hughes is now Creative Director and joint MD with Marie Little, a former poisons specialist! The team has also expanded across two offices, with the London branch overseen by MD Claire Nysia Gill, and the complete London-Marlow operation under the wing of senior partner at OPEN Health, Carwyn Jones – one of the founders of digital health solutions experts The EarthWorks.
Proud of their 25-year history, in 2018 LEC marked the occasion of their silver anniversary with a gala party at the Xenia hotel in London. Founder Mike Lane joined a selection of original members of LEC and a whole bunch of newcomers (mere whippersnappers who had been with LEC for 5 or 6 years to starry-eyed youngsters in their first year of brand comms) for an evening of speeches, remembrance and celebration. The toast? Here’s to another 25 years.
"We have been delighted with the acquisition of LEC and have enjoyed driving and supporting the team to grow from strength to strength. The team have evolved and developed their offering in an ever changing market to ensure they stay one step ahead of the game and that is clearly demonstrated by the strong and successful 60 man team" — Sandy Royden, Joint CEO, OPEN Health.